Kasih Rakyat was founded in year 2014 with the mission to “Protect” and to “Insured” the uninsured Malaysian with a basic insurance plan, and not to deny the right of insurance due to cost.
According to the statistics published by the regulator, approximately 60% of the lower income individual in Malaysia are uninsured, and no insurer in the market was prepared to support this segment due to their own respective business prospect and focus.
Thus, more Malaysians fell into the “uninsured individual” segment, and this had making it a dreadful situation where in the event of catastrophe, the families will be devastated and will have to rely on relatives, government handouts or worse yet illegal moneylenders.
Therefore, Kasih Rakyat had took the initiative to become the “Pioneer” in Malaysia to offer a basic insurance plan which offer a “relief “and “protection” for the family.
Kasih Rakyat also committed to involve and to participate any public or social community services which align with our vision in “To create a self-sufficient community, who can be continuously insured every year with enough passive income from within the community”.